Are linkedin groups dead12/10/2023 These groups attract a lot of new and unassuming users too. There is no harm in trying a few high membership groups and mining for prospects and engagement. Listed groups are either open groups with a “join” option or closed groups with a “request to join” option. LinkedIn suggests a huge number of listed groups for every keyword search that uses a Group filter. Indeed, there are a few searchable unlisted groups. unsearchable private groups for consenting invitees. searchable on LinkedIn, and unlisted groups i.e. LinkedIn Groups are categorised as Listed Groups i.e. You can expand your network quickly since group members are identified by LinkedIn as your 2nd degree connections. Unlike LinkedIn posts and articles, your keyword search also finds you results in the comments section.ĥ. You can pursue targeted engagement with a select audience.Ĥ. The list of members is a useful database of decision makers, industry peers and/or potential customers.ģ. Even as a basic user, you can send 15 Free InMails every month.Ģ. They can grant you InMails access to group members who are beyond your LinkedIn Network. You may even come across a recent post seeking financial advice in a Small Businesses Group, just sitting there with zero engagement. Then there are some highly active groups that help you find audiences of decision makers, open networkers and referrals within a short span of time.Įither way, LinkedIn Groups can become a valuable part of your LinkedIn Strategy because:ġ. It won’t be long before you realise the high frequency of specific requests and queries by group members that are almost impossible to find on your LinkedIn Feed. LinkedIn Groups are highly under-utilised and when you review them or join them, you might come across many groups with huge member count but negligible engagement.
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